Social media marketing (SMM) has become a significant development in just a few short years. The use of web 2.0 social media sites such as Facebook and Twitter have become an integral part of the marketing of businesses of every size. They are great platforms to build brand loyalty and recognition by being involved in direct conversation with existing and potential clients and customers.
There are many reasons to utilize social media online. Primary among them is traffic. The more ways people can find you and what you are doing, the better. As the internet gets bigger, the space you occupy on it gets smaller. Using social media you expand your presence on the web, therefore the means of others finding you and therefore increase the traffic that comes to your site. The way you use social marketing is also a way of qualifying the traffic that comes to your site, in that they already know something about you and what you are doing/offering.
Google now gives considerable weighting when ranking sites to ‘social signals’. Social signals are when other people post, share and comment on your site or brand on social media sites
In addition to these two primary reason, social marketing is also effective for, networking, branding and information/resource sharing to name but a few.
With social networking media you can personalize your relationship with customers and therefore build invaluable rapport with them. Done well this relationship becomes an invaluable source of market research and feedback. Your social networks are a means of sharing information on special offers, product and service updates and other news about your business.
Not all social networking media may be applicable to your business. At Hawaii Internet marketing we will evaluate your business to see what will be the most appropriate and effective social marketing strategy for you. We can set up a blog and social profiles for you and find ways to integrate them with other aspects of your online presence.
The trend is obvious, social media is defining the digital age in the 21st Century, Hawaii Internet Marketing will help your business take advantage of the social media age.