Keyword research is the most critical part of any online business. It identifies the words/phrases that are already being searched for within your market. Your entire online presence and activity is then built around these keywords.
Keyword research is the foundation of both on and off site SEO (search engine optimization). It not only identifies the primary and secondary keywords to target, it also identifies the keywords for LSI (latent semantic indexing) that search engines use to contextualize and validate your site content.
When we speak to clients about keyword research, very often they assume they know what keywords people will use most to look for their business. Now ask yourself, does that really sound like a smart strategy for running a business. How many business do you think fail because of generalized assumptions about it’s customers and clients like this? Would it not be better to be making a strategy based on hard reliable data?
Full keyword research not only identifies the keywords to target for your business, it identifies which keywords have the lowest seo competition and it will therefore be quickest to rank for in the search engines. When we at Hawaii Internet Marketing do your research you will not just get a list of words and phrases, you will get clear data on the relative value and competitiveness of those keywords.
Ideally keyword research is done before your site is designed and built and it can be integrated into the site structure. If not it can be done and integrated into your existing site wherever possible. Keyword research is also integrated into the core of all your site content and off-site SEO. In fact keyword research should be the foundation upon which all your online activity is built. If yours isn’t – it’s not too late to put that right! Contact us today to find out how keyword research and seo will boost your websites search engine rankings.