Blogging has become an integral part of many online businesses internet marketing campaigns. Blogs are a great way to develop rapport with your potential clients and customers, and to keep existing customers up to date with new developments, and useful information. A blog can then, serve many purposes and have many benefits. Primary among the benefits of a blog is that they keep your site dynamic with new content that it is easy to let the search engines know about. Because of this your site will be ‘crawled’ by search engine spiders on a regular basis. When based on appropriate keyword research this means your site can be found more easily, more times, across a variety of keywords relevant to your business. For this reason it is important that a blog is integrated with your main site. Hawaii Internet Marketing has consistently found that the addition of a blog boosts the page rank of the main site as well as increasing traffic. Some people ask, why do I need a blog when i can use a facebook page or other free social media property? We like to make the analogy to real estate. Your own property you can expand and improve over time, growing a significant part of your online presence. You can make it look the way you want it to look, you can make it do what you want it to do, and you get all the benefit of everything you put into it. Facebook is like a rental, your paying someone else’s mortgage. That isn’t to say don’t use facebook, twitter or other social media platforms. We view a blog as the central hub of Web2.0 and social media marketing and all that activity will drive more traffic to your main site, which means more leads, more potential clients and customers, and more business for you.